Organizations use public relations as a management and communication tool to establish, maintain and promote their reputation, image capital and the essence of their brand by building trust with different audiences, including the media.
Public relations uses a wide range of techniques and platforms, including social media such as YouTube, Facebook, Linkedin and Twitter. Communication is personalized rather than sales-oriented.
Capital-Image has been engaging in public relations successfully for over 20 years for our clients. Our contribution can take the form of:
- Consulting
- Support and coaching
- Strategic planning
- Corporate identity
- Positioning
- Repositioning
- Reputation management
- Designing and implementing public relations campaigns, including campaigns that use the latest technologies and social media
- Graphic design for print, the web and interactive media
- Crisis and issues management
- Training:
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- Media
- Public speaking
- Crisis management
- Recommendations for mentoring and sponsoring events and causes
- Designing and organizing special events, inaugurations, launches, promotions, contests, etc.
- Research for presentation opportunities and public platforms
- Organizing media events, press conferences, podcasts, etc.
- Managing media relations
- Drafting and disseminating press releases
- Media monitoring
- Press reviews
- Blog and social media monitoring
- Community relations
- Support for mergers, acquisitions and restructuring
- Applications for awards
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