No matter what you say about the media, they have a big influence on public opinion. Instantaneity is important. You have to be prepared. By customizing media relations to offer media professionals news and content that meet their expectations (and those of their readers), your information will get noticed, be appreciated and get used.
The democratization of information and the proliferation of information distribution techniques and platforms have had a big influence on media relations. The web is critical because it offers so many avenues for disseminating news and editorial content.
Putting a press release on the wire is no longer enough to get people talking about your company. There are many ways to pique the interest of the media, because media are always evolving and new platforms are always emerging. Traditional media no longer have the exclusive right to decide what’s news.
This also means that your company is no longer the sole source of information about itself. That’s why it’s important to have regular intelligence, use the most proactive media strategy possible and have a spokesperson ready to step in who is well trained in the art of talking to the press.
 We use media relations every day for our clients, and with great success. Tell us about your projects. We’ll make sure the media hears what you have to say. Our team can contribute to your relationship with the media by: - Consulting
- Planning
- Designing and implementing media relations campaigns, including campaigns that use the latest technologies and social media
- Media relations management, including electronic and social media
- Drafting and disseminating press releases
- Interview calendar management
- Building, managing and following up on press lists
- Call-backs and media follow-up
- Training:
- Media and spokesperson
- Crisis management
- Podcasts, webcasts, etc.
- Media monitoring
- Press reviews
- Blog and social media monitoring
- Press coverage analysis
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