The Eco Media Kit is an innovative email concept that reinvents the traditional paper press kit. It allows receivers to view, at a glance, all the information they need and to access it quickly. Taking action for the environment The Eco Media Kit significantly reduces the impact of our activities on the environment by promoting a virtual press kit rather than a paper one. Readers can consult the documents they need quickly, without getting buried under tons of paper.
Communication 2.0 We work in a world where the quality of images and video is constantly evolving. As a result, we have to offer customers a tool that combines traditional email as a means of transmission, with transfers of larger and larger files.
Because the Eco Media Kit is made up of HTML files hosted on an external server, a number of high-quality documents can be sent in the same email. This means that inboxes aren’t overloaded with heavy attachments, such as high resolution pictures.
Fast and fun to consult With the Eco Media Kit, every item has a place on the home page with an appealing graphical design. In a single click, receivers have access to documents, with the latest in graphics and ease of navigation. They don’t have to download attachments or scroll endlessly through an email to see all the information.
1-2-3: an evaluation tool at your disposal The Eco Media Kit has another major advantage, and a strategic one at that: it offers a statistics module that shows the success rate of the emailing. Because the email is sent from a database on an external server, we can generate a range of statistics, including the opening rate for the email, the click rate for each page and link available in the email. This way we know who opened the email, who consulted it and for how long. That is invaluable information about the people you’re trying to reach.
Great flexibility: a range of content in one place The Eco Media Kit is easy to adapt to any type of campaign and target audience because all of the items it contains can be changed very quickly. The links for the “Resources” section can be renamed or removed, depending on the specifics of each project. A PowerPoint presentation or a PDF brochure can add richness to a journalist’s research. The Eco Media Kit lets you share all of your content with reporters in a single correspondence.
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